A Storied History

• The company was founded in 1903 in Massachusetts by Eli Hyman and Morris Silverman.

• Over its more than 120-year legacy, it has held the distinction of being one of the oldest established gift wrap manufacturers in the U.S.

• Through the decades, The Gift Wrap Company has evolved its offerings in step with design trends drawing inspiration from apparel, home décor, and textile motifs to keep its lines fresh and relevant.

• In 2025, The Gift Wrap Company was acquired by Creative Brands, a move intended to integrate the brand’s creative heritage into a broader giftware and décor portfolio, while preserving its design-driven identity.

 

What Sets It Apart / Its Legacy

• Design-forward thinking: Rather than resting on traditional holiday prints alone, the brand regularly launches new collections influenced by trends in other design fields.

• Full product ecosystem: Beyond paper, the brand offers coordinated accessories (bows, ribbons, boxes) so retailers can provide cohesive gift-presentation solutions.

• Heritage meets evolution: Its long history provides credibility and legacy, while recent acquisition signals commitment to modernization, innovation, and broader distribution.